INFLUENCE OF DIGITAL MEDIA ON CONSUMER BEHAVIOUR AND SOCIAL CHANGE. IIP : International Multidisciplinary Research Journal, [S. l.], v. 2, n. Issue - IV (October-December), p. 1363–1367, 2025. Disponível em: https://iipublications.com/iipimrj/article/view/912. Acesso em: 11 aug. 2026.