Ravilal, Mr. Sakhala Swapnil , translator. “INFLUENCE OF DIGITAL MEDIA ON CONSUMER BEHAVIOUR AND SOCIAL CHANGE”. IIP : International Multidisciplinary Research Journal, vol. 2, no. Issue - IV (October-December), Dec. 2025, pp. 1363-7, https://iipublications.com/iipimrj/article/view/912.