INVESTMENT BEHAVIOR OF YOUNG ADULTS IN POST PANDEMIC ECONOMY

Abstract

The COVID-19 pandemic has changed the way young people think about money and investment. Due to uncertainty in jobs and income, many started focusing more on saving and long-term investing instead of spending. The study aims to understand how investment behaviour among people aged 18–50 has changed after the pandemic. The data was collected through a small survey and supported with secondary information from financial reports and articles. The analysis shows that young adults are now using digital platforms like Groww, Upstox, and Zerodha more frequently, investing in mutual funds and SIPs, and taking moderate risk. The findings show a clear move toward disciplined and technology-based investing.