PSYCHOLOGY AS A TOOL FOR SOCIAL CHANGE AND BEHAVIOURAL TRANSFORMATION

Authors

  • Akshita Joshi Author

Keywords:

Social change, Behavioural transformation, Mental health, Social awareness, Education psychology

Abstract

In the twenty-first-century relationship, values, lifestyle, and thought patterns are rapidly changing in societies across the world. Psychology plays a critical role in this transformation. It helps us better understand human thoughts, feelings, and behaviour, the essential elements of any social change. From promoting better awareness of mental health issues to reducing societal problems associated with violence, prejudice, substance abuse, and stress, it offers practical tools and strategies for improving society. It changes unfavourable attitudes, increases empathy, advances equality, and enhances the climate of interpersonal communication. By applying knowledge of psychology in education, health care, community development, and the media, individuals and groups can achieve healthier, more responsible behaviour. Therefore, psychology is not only a subject to study but also a powerful instrument for creating a more aware, balanced and progressive society in the twenty-first century.

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Author Biography

  • Akshita Joshi

    SSR College of Arts, Commerce & Science Silvassa, affiliated with Savitribai Phule Pune University, Pune.

References

Ajzen, I. (1991). The theory of planned behaviour. Organisational Behaviour and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T Allport, G. W. (1954). The nature of prejudice. Addison-Wesley.American Psychological Association. (2020). Publication manual of the American Psychological Association (7th ed.). APA. Bandura, A. (1977). Social learning theory. Prentice-Hall. Feldman, R. S. (2011). Understanding psychology (10th ed.). McGraw-Hill. Myers, D. G. (2012). Social psychology (11th ed.). McGraw-Hill. Petty, R. E., & Cacioppo, J. T. (1986). Communication and persuasion: Central and peripheral routes to attitude change. Springer-Verlag. Rosenstock, I. M. (1974). The health belief model and preventive health behaviour. Health Education Monographs, 2(4), 354–386.

Published

2025-12-20

How to Cite

PSYCHOLOGY AS A TOOL FOR SOCIAL CHANGE AND BEHAVIOURAL TRANSFORMATION. (2025). IIP: World Journal of Humanities and Social Sciences, 1(Issue - IV (October-December), 2165-2169. https://iipublications.com/iipwjhss/article/view/1199

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