Comparative study of coverage of 17th BRICS Summit in The National and Regional newspapers
Keywords:
BRICS Summit, media coverage, diplomatic reportingAbstract
This study examines the comparative media coverage of the 17th BRICS Summit across selected Indian newspapers, focusing on national English dailies (The Hindu and The Indian Express) and regional Marathi newspapers (Loksatta and Sakal). The analysis reveals significant disparities in reporting approaches shaped by linguistic preferences, regional orientations, and target audience demographics. National English-language dailies demonstrated comprehensive and analytical journalism, emphasizing geopolitical implications, India's diplomatic positioning, global governance reforms, and trade cooperation frameworks. These publications integrated expert commentaries and contextualized India's role within broader international frameworks, offering readers nuanced perspectives on multilateral diplomacy. In contrast, regional Marathi newspapers adopted a localized approach, prioritizing summarized accounts and highlighting statements by Indian leaders with limited analytical depth or global contextualization. The findings underscore that while national media outlets prioritize international diplomacy and strategic narratives with detailed coverage, regional publications maintain India-centric perspectives tailored to vernacular readerships. This research highlights the substantial gap in global affairs coverage between national and regional media outlets in India, revealing how media plays a crucial role in shaping public awareness and understanding of international summits. The study contributes to understanding media diversity in covering international events and emphasizes the need for enhanced global perspective in regional journalism to ensure comprehensive public engagement with international affairs.
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References
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